We started Penrose Data with a firm belief that there are powerful stories to be told through data. However, we also know that terms like ’Data Science’ and ‘Big Data Analytics’ can send people into a cold sweat. Our purpose is to help supercharge exporters through the smart use of data. And by smart we mean simple, easy to understand, actionable and credible.
WHERE ART AND MATHEMATICS MEET
Our name and logo is inspired by the Penrose tile seen to the left, named after its creator Sir Roger Penrose, a mathematical physicist and mathematician who contributed to the areas of general relativity and cosmology and who collaborated with the late Prof Stephen Hawking. Penrose was fascinated by the impossible nature of MC Escher’s works, and his own musings led to the development of his tiles – with particular mathematical characteristics, and a curious eye-bending form that sees them shift from 2D to 3D shapes depending how your eye views them. Penrose saw beyond the numbers, finding forms and stories that might never have been discovered save for his curious mind. It’s a trait we’re keen to emulate.